She’s Electric at EarthFest, London, 19th-21st April

We are absolutely delighted to share, that Loud Mobility will be officially launching the She’s Electric campaign at EarthFest, in London this April! 

The goal of the She’s Electric campaign, is to reach 1 million women in 2024 and we couldn’t think of a better place to kick things off than the vibrant and buzzing Coal Drops Yard and Kings Cross estate.

Even better – tickets for the public days; Sat 20th and Sunday 21st are 100% FREE!

EarthFest is London’s flagship sustainability festival. The event is all about inspiring positive climate action. Loud Mobility are bringing the She’s Electric campaign as activation partners. Our She’s Electric team and brand supporters will be there with a host of e-cycles, and accessories – chosen by women, for women.

Come along, learn more and enjoy a test-ride on our car-free demo track. You can ride anytime or join during our designated women only hours each day.

We’ll have lots of information, expertise and support to answer all your questions, and hopefully share insights on all the ways you can benefit from e-cycling in London. Find out about cycle to work schemes, try and buy clothes and accessories and then check out our Role Model Gallery and the music and entertainment in the wider event. 


Thursday 19th April – Industry Day 10-5 £50 Trade Ticket, book ticket here

Saturday 20th April – Public Day 10-5 FREE, book your ticket here

Sunday 21st April – Public Day 10-5 FREE, book your ticket here

Kings Cross, London (come find us at The Expo on Lewis Cubitt Square and on the Demo track on Stable Street)


She’s Electric is a behaviour change campaign. We want to measure the success of our activations and engagements, and do more of what works!
To take a test ride, please take 2 mins to fill out the form below, and then come and see us for a test-ride.


For those opting to stay in touch with us, you’ll also be able to participate in prize draws, additional events and opportunities to connect with the wider community.

We are hugely grateful to our partners for making this activation possible.

Come and try a range of e-bikes from; ICE Trikes, Estarli, AlsoBikes, CaGo, Swapfiets, Lime, Brompton, Peddle My Wheels and Benno

Find out about Cycle to work options from The Green Commute initiative to spread the cost. Meet our community partner The London Cycling Campaign Women’s Network to find out about support, cycle training and buddying. 

Shop clothes and accessories from Vaela and Cyclechic.  

Join the community, be part of the movement… be electric!