Empowering women to e-cycle across the UK.

She’s Electric is a radical national behaviour-change campaign to inspire and enable more women to ride an electric bike as their mode of transport.

Our goal is to reach 1 million women in 2024. Our vision is for the electric bike to be a mainstream mode of transport and to achieve gender parity. We want to change women’ perceptions of what an electric cycle is, showing them that it’s a useful, accessible tool for all.

Meet our role models

Meet our supporters