World Bicycle Relief

Project aims:
Loud Mobility was appointed to develop and manage World Bicycle Relief's partnership with the UCI Cycling World Championships 2023
  • Project Delivery
  • Project Development
After their successful bid for global charity partnership with the UCI Cycling World Championships 2023, World Bicycle Relief appointed Loud Mobility to a six month contract to develop and project manage this key partnership and event participation.



Key partners:

UCI, Cycling World Championships, Transport Scotland, Glasgow Life, Wahoo, Santini, Maggie’s, Drygate Brewery Glasgow, and more


World Bicycle Relief’s programme participants (largely across the African Continent, 70% of which are women and girls), along with the above stakeholders and attendees of the Cycling World Championships 2023 by connecting with the social value that can be achieved through cycling.


People: 7,500

Fundraising efforts during the event delivered approximately 300 Buffalo bikes to programme participants. World Bicycle Relief's research shows that each bike positively benefits five people through families and communities meaning 1,500 lives were benefitted by these bikes. With fundraising continuing on post event, an estimated 6,000 further people will have benefitted through funds raised via this project.

Places: 130+

The UCI Cycling World championships took place across Scotland with World Bicycle Relief activations in four key locations. The wider marketing and communications campaign included media-buy and across the championships, securing visibility in the television of the event across 130 countries worldwide. Alongside media engagement meant publications from Scotland to Australia covered the partnership.

Planet: 1,200,000,000

A key aim for this project was to grow awareness of the organisation across global audiences. Alongside the in-person activations held across Scotland drawing support from the tens of thousands of visitors and fans; through brand placements, out-of-home media across venues and press and media engagement around the world, World Bicycle Relief was showcased to 1.2 Billion spectators around the world.

Play: 20

The project team were unanimous in their review that the activations on site were made joyful thanks to the incredible volunteers supporting them. With 20 diverse local volunteers with a passion for impact through cycling, we were able to enjoy a historic moment in Scotland, while celebrating exam results, cycling achievements and share a lot of laughs Our participation in the Rouleur wrap party at Drygate Brewery was not only an opportunity to let our hair down together, but another fundraising opportunity with a specially made raspberry radler contributing 50p from every pint sold to World Bicycle Relief.